Newspaper Archive of
Spirit of Jefferson Farmers Advocate
Charles Town, West Virginia
December 3, 1959     Spirit of Jefferson Farmers Advocate
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December 3, 1959

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# Why Newspapers Retain Number One Advertising Medium A recent readership study of The Waukegan (111.) News-Sun conducted by Dr. Charles L. AI- l Bobby Loud~rt of Wa~hingtotn, D. C. was Saturday guest of Mrs. Annie Loudan and Mr. and Mrs. Harold Harding and son, Thanksgiving Day dinner guests at the home of Mr. and Mrs. Wil ',liam Snyder were Mr. and Mrs. Donald Just, a~d son of John- stown, Pc., Mr. and Mrs. Donald Trundie and daughter of Pack Horce Road, Mr. and Mrs. Will- iam Capriottl and sons, Mrs. John fen, research and managemen$ iLookingblll. consul*,~nt, again emphasizes [ Thanksgiving Day dinner guests some at the basic strengt of study [Mr. and Mrs. Clarence Mills a,ud the ewsp, r. The shows Iof Mr. and ms. W. E. Mills were that: ~f~mil of Shepherdstown and Mr. Women spend an average of land Mrs. Edgar Mills and daugh- 46.67 minutes reading a eoDy of ters. the News-Sun, Men spend an average of 36.3 minutes. Mr ~and Mrs. M. D. Welsh Jr. The average length of time motored 'to Ranson on Sunday subscribers have read the News- and were dinner guests of Mr. C. Sun is i5.6 yea~. A. Webb and family, the occasion Each eopy of the newspaper is , , read by more than three per- sons. (Exact figure: 3.07 pex- sons) 63.8% of the women and 46.- "4% of the men say they find newspaper advertising "most helpfuL" Only 11.9% of the wo men and 10% of the men say q~hey find television advertising "most helpful". 70.8% of the women and 37.- 2% of the men actually clip, tear out or otherwise use News Sun adverUs~ng when shopping. My MLs Margaret tiouser The Thanksgiving Services for the ~henandoa~ Junction charge ~vas held on Thursday at the Me- #hodist Church at Shenandoah Ju,:~ction services started at 9:30 by the pastor Rev. J. D. Sergent. Topzc ol sermon was Thanks Be To C_~d. A combined choir from Millwlle and Shenandoah Junc- tion had charge of the music. Ti~ose attending from the Meth- od~t Church here were Mr. and Mrs. William Capriotti and sons, Mr. Lowell Hetzel, Mrs. Betty Martin a,ud Miss Margaret Houser Mrs. F. A. Hill who was visit- ing her son a~d daughter-in-law Mr. and Mrs. l~obert Hill and dau ghter in Winchester has returned home. The Adult Class of the Metho- dist Church held its regular cover ed dish supper on Friday night at the School house with 35 pres- ent. After the supper the regular monthly and busiaess meeting was held. Out of town guests pres ent were Mr. and Mrs. Willard Moler and daughter of Harpers Ferry and Mr. and Mrs. James Moore of Shepherdstown. The for mer principal of Bakerton School @ther guests were Mr. and Mrs. Ernest Fiede and children. Sunday dinner guests a~ the ,home of Mr. and Mrs. Edgar Mills and daughters and Mrs. Anna Mary Hetzel were Mr. and Mrs. Lowell Hetzel a~d sons and Miss Sandra Orosselin. Denny Hetzel and friend Miss Sandra Orosslin of Morgantown, W. Va. w~re the Thanksgiving guests of his parents Mr. and Mrs. Lowell Hetzel and so,u Donny. Supper guests at the home of Mr. ~nd Mrs. Bert Loudan and son were Mr. and Mrs. Jack Lou *dart of Ha~pers Ferry, Mr. and Mrs. Harold Harding and Mrs. Annie Loudarl. Miss Sue Ann I)eLa~ey of Shar~sburg was Sunday guest of Miss Dlckie Houser. Mrs. Carl Frye and children Of Hagerstown. Md, were Wednesday nlght and Thursday guest of her parents Mr. and Mrs. Ernest Hou ser Sr. a~ad daughter. Other guests on Thanksglv~,ug Day were Mr. and Mrs. Tanner Houser and dau ghter of Hagerstown, Mrs. Frye and children returned home with them. Mrs. Kenneth Hoffman and son of Martt~urg, Mrs. Virginia Mor rlson of Uvflla and Robert Mor- rlson of Baltimore and Mrs. Mar garet Houser were Thanksgiving day guests of Mr. and Mrs. Rich- ard Honser and daughter. Bert and Jack Loudan have ,been called back to work at Jones a~d ~/~cLaughlln plant at Blairton. DR. O. T. RELIER FOOT SPECIALIST Will Be In {:hades Town AFTERNOON and NIGHT From 1:00 to 7:00 P. M. 107 South Charles Street Telephone 519-M EVERY THURSDAY t Hoover Uniforms # Custom Made Suits For Men and Women Uniforms of All Kinds A SMALL DEPOSIT PLACES ANY ORDER! Buy Direct and Save! ]?hone Shepherdstowb 2-$01 After 5:00 P. M. ~opp Your Home Your trig C~n~r . . Write e~ Phone, We'll Brir~ S~m- ~les to you! Fe. 19~. being Mrs. Welsh's birthday. Mrs. Madge Moler and son Tom my accompanied by Mr. and Mrs. Edmond Hoffmaster and family of Rockville, Md. to Hyde Park, N. Y. and were the Thanksgiving hol iday guests of Mrs. Moler's son- in-law and daughter Mr. and Mrs. Charles l~inaidi and children,. Mrs. Lena Stillwell of Chambers burg, Pa. and Bud Stillwell of Mar tinsburg were guests at the home of Mr. a,nd Mrs. Charles Knott and son and their house guest Mrs. Florence Runion. Miss Alma Lee Knott of Mar- tinsburg was the Thanksgiving guest of her parents Mr. and Mrs. Charles Knott and family. Mr. and Mrs. Robert Watson motored to Harpers Ferry on Sun day a,nd visited Mr. and "Mrs. Ber keley Winters and sons. Mrs. Harold Robinson and sons of Harpers Ferry were Tuesday guests of her parents Mr. an~ Mrs. Robert Watson. Wilbur 'Flick' Bond Is Made Member Law, Order Comm. of National A. t. 'Wilbur R. Bond, Commander of Jackson-Perks Post No. 7l. Amer- ican Legion in Charles Town has been a:ppoint~d a general member of the Law and Order Committee of the national America,n Legion. Mr. Bond's appointment was made .by Martin B. McKneally, national commander of the A~ucr ican Legion wi~h 'headquarters ]n Indianapolis, Ind. Recommendat- ion for the appointment of the 1o cal commander was made by West Virgima departmental officials. His term runs until the close of the 1960 fall meeting of the Nat- ional Legion Executive committee. Thanksgiving Theme Of Dolly Madison 4-H Club Meeting Thanksgiving was the theme of the progra~ and November meet ing of the Dolly Mactison 4-H Club. It was held at the Charles Town Presbyterian Church, Nov- ember 24. Each member brought ,food, and a basket .for a needy family was prepared a~d deliver- ed. After refreshments were ser- red to ~e group the meeting was adjourned. ATTEN~ CHURCH SUNDAY 1111111 SMITH STRIDER FUNERAL HOME 304 West Washington St. Charles Town, W. Va. PHONE :-- Day 370 Night SPIRIT OF JEFFERSON FARMERS 4--B THURSDAY, DECEMBER FOR YOUR CALL CHARLES TOWN 899 OR VISIT OUR PLANT AT MILLVILLE, W. Millville Plant No. 899 Charles Tow Martinsburg Plant AM 7-8955 II I It I IllmI I It I II It Ill I # Before the historic merger of the Norfolk and Western and Virginian Railways was approved by the Interstate Commerce Commission in October, N&W President Stuart T. Saunders said: "With this merg we will step up and inte our efforts in a vigorous and effective program for attracting new industry to the areas served by the two lines." As part of its activities in fulfilling this pledge, today's bigger and stronger N&W has taken four. important ACTION ONE- The new N&W has enlarged and strengthened its Industrial Development Department. Staffed by experienced, trained men, and now better equipped than ever, the department is aggressively selling industry on locating in the progressive six-state area served by the road. TWO- Surveys are being made, which are uncovering additional desirable sites expanding industries. As a result, many new sitm are available and now are being offered to industry. THREE- Stepped-up Norfolk and Western advertising in nationally circulated news and business magazines, news- papers, trade journals, plus varie i_ other promotion, are tinuously tellin manufacturers and other businessmen through out the U. S. about the many natural and man-made industrial advantages offered by communities along the railway's lines. FOUR --The physical consummation of the two railroads is getting under way. The construction of connecting links, the use of better grades of the unified lines, more interchange points and other extensive improvements will speed the movement of freight to all parts of the country. All of which means faster and more e C [tL N&W service -- a vital factor in attracting new indumT. CONFIDENCE IN YOUR COMMUNITY In N&W territory there are unusual opportunities for in. dustry.., tremendous potentials for dynamic growth. The definite steps the railroad has taken to bi ng in new industri'es way of ym and your ty- people, sm PAYING ITS OW, N ,- WAY . ALL -THE WAY ALL THF. TIME ,fl