Newspaper Archive of
Spirit of Jefferson Farmers Advocate
Charles Town, West Virginia
May 15, 2013     Spirit of Jefferson Farmers Advocate
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May 15, 2013

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pirit of JEFFERSON and FARMER'S ADVOCATE Hospital FROM PAGE A1 sense to keep the long-established names and simply to tack on I"WVUH-East" to each to highlight the parmership with the university. But in recent months as hospital leaders and others reflected on how much has changed at both hospi- tals - some $ lO0 million put into improvements, beefed-up physi- cian recruitment, new services and more - McClymonds said a new consensus emerged. "We reached the conclusion that it was time to rebrand," he said at the news con- femnce. According to Baronner, research 'showed many in the Panhandle didn't fully recognize the chang- es made at City and Jefferson Me- morial and that they also found the "WVUH-East" moniker "both confusing and awkward." Said Baronner. "The new name continues to reflect our strong bond with the university and WVU Healthcare, the state's lead- ing teaching medical center. It also more accurately represents us as the premier health system in our re#on." Christina DeRosa, the chief ad- ministrative officer at the Ranson hospital, told those in attendance at the news conference about how much has happened at the facility Since the merger. "Our strategy has paid off in better technology, more physician specialists, improved facilities and a strong alfiliation with a leading teaching medical institution" she said. "We have successfully ele- vated the care and experience that our patients receive. As medical centers, our names now reflect our commilment to improving access to needed health services" Anthony Zelenka, DeRosa's counterpart in Martinsburg, hailed the rebranding as much more than just the creation of a new name, website or!ogo. "Rebranding should capture the essence of all that an organiza- tion is and aims to be" he said. "It should represent what the institu- tion means to its leaders, employ- ees and cnstomers, while capturing t oth the organization's history and ~the excitement of new possibili- iies. .~ "Careful deliberation went into pur rebrand strategy and evalua- tion, including significant research and branding expertise." Meals FROM PAGE A1 Achieve included anecdotes about children showing up to class hun- gry from school officials and law- makers, some of whom were those students growing up. Goff said he routinely fields phone calls on the topic during the week students statewide take the annual standard- ized test. 'qhere is this sense of urgency regarding school meals" Croft said. "Why is that sense of urgency not present every week of the school year? It's important every day." Supporters consider West Virgin- ia's approach innovative, though the underlying problem is also be- ing tackled elsewhere. The End- ing Child Hunger in Alabama cam- paign, for instance, includes schools in its game plan and launched late last month. Nearly 300 public schools in Los Angeles, meanwhile, provide breakfast that students can take to class. But some teachers there have complained that the pro- News gram eats into instruction time and that food left in classrooms attracts bugs and rodents, according to the union that represents them. ' aat's disturbing to me. They • have a problem in California" Goff said. "We don't have that in West Virginia. We have yet to receive any complaints like that." All West Virginia schools pro- vide breakfast, Goff said. Sever- al also offer breakfast in the class- room, grab-and-go meals for tardy students and breakfast after first pe- riod. Goff is upbeat about Feed to Achieve because it builds on those and other programs already offer- ing meals to students, he said. More than 280 schools in 35 counties al- ready offer free breakfast and lunch, for example, because their commu- nities qualify for federal subsidies, Goff said. "It does not place a huge burden on the school systems," Goff said. "All it does is support, supplement and promote child nutrition pro- grams that are already in place in West Virginia." Wednesday, May 15, 2013 Feed to Achieve has its hurdles, or reduced-price meals because of he said. Feed to Achieve does not Both Goff's department and each their household's income, Goff require counties to solicit dona- of the 55 county school districts said. The lunch participation rate don, nor does it require children must set up a special fund to at- is nearly 65 percent, to eat at school, Goff said. tract and spend private donations. A learning curve also accom- "We're not going to force-feed The goal is to fund additional, or panies the new law. Goff plans to kids, That's ridiculous," Goff said. expanded programs. Goff cited train his staff and then brief each "If a family elects to have break- how just over a third of students county's food service director, fast at home, that's what they'll eat breakfast at school, though That's also an opportunity to dis- do. The key words are availability around 59 percent can receive free pel misgivings about the new law, and access." :~!i!~:~,:,:::~::::: •:::: ~ i ................... !~ii!~¸ It's time to redefine with the FrontierPages. In print and online, FrontierPages gives you everything you need to get ROI in a variety of ways every day: Stop searching for customers. They'll find youl • Reach customers who are ready to buy. • Boost your Web presence with a full suite of online tools. Change the way you think of ROI by advertising in the FrontierPages. 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