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Spirit of Jefferson Farmers Advocate
Charles Town, West Virginia
April 4, 2018     Spirit of Jefferson Farmers Advocate
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April 4, 2018

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PAGE Ai0 ,Wednesd~ April 4, 201.8 NEWS SPIRIT of JEFFEKSON and FARMER'S ADVOCATE ; i:tSenate FRoM PAGEAS But some political insiders wonder if the success of the statewide teachers walkout that ended last month after nine days is a signal that the Mountain State, once solidly Demo- cratic, might be returning to those roots after backing Republicans in the last several elec- tion cycles. Swearengin calls her campaign "people- funded." "I do not accept any corporate funds at all," she said. "I can't even take more than $5,000 from any one individual." Swearengin has won the backing of Brand New Congress - formed by former presidential primary cam- paign staffers of U.S. Sen. Bernie Sanders of Vermont - and of Justice Demo- crats, the group aiming for campaigns that lead to "a progressive and un-bought Con- gress in 2018." She also has the support of WeWillReplac-, a group "dedicated to challenging establishment Democrats unwilling to resist Trump's agenda." Nate Silver's FiveThirtyEight, the media group that tracks Congressional votes, says Manchin has voted with Trump's position 59.7 percent of the time. 2018 Chris Regan, a Wheeling attor- ney who lost his job as vice chair- man of the West Virginia Demo- cratic Party after he endorsed Sand- ers over Hillary Clinton during the 2016 primary, believes the progres- sive stances offered by Sanders and now Swearengin are the way to go in the state. "I believe Bernie Sanders' agenda should be our party's platform in West Virginia," Regan told The Atlantic. "It is the only Democratic platform that has had success here. The way I see it, you lose voters on both sides of the spectrum with the Manchin strategy. You're trying to appeal to conservative voters, but they can just go and vote for a Republican, and at the same time you alienate progressive liberal voters." Swearengin's platform includes a call for Paula Jean Swearingen (in black with red bandana) stood with teachers at the Capitol during last month's statewide walkout. universal healthcare, free in-state public uni- a home in Harpers Ferry; Don Blankenship, versity tuition and investment in West Virgin- the coal company executive sentenced to fed- ia's economy, eral prison for his role in a Raleigh County The Democrat who prevails in the May 8 mining disaster that killed 29 men; and Evan primary will face the winner of a hard-fought Jenkins, the Third District Congressman who GOP contest that pits state attorney general was a Democrat until 2013 when he switched Patrick Morrisey, a New York native who has to the Republican Party. SPECIAL AD FEATURE Unsure how t s those fls? s By KEN SWEET doing differently is using other mea- tion Solutions, a company that recent- er will spend their money or market or use their reward points, the cred- AP Business Writer surements that would typically not ly partnered with British bank HSBC items to customers for a few years, it card companies keep customers be associated with a particular type on its credit card rewards program. American Express has a programmore closely tied to the company's NEW YORK - You're going to of consumer behavior as predictors. In the case of Maritz, HSBC sent known as Amex Offers, which could card and less likely to switch to a use those credit card points on that Banks and other credit card compa- marketing emails to 75,000 custom- be a coupon or additional reward new one. Also it's in the company's trip to Tahiti this year; you just don't riles have some of the most intimate ers using Maritz's algorithms. A por- points when a customer spends mon- best interest to get the customer to know it yet. details on an average person's spend- tion of customers received an AI- ey at a particular merchant. Which redeem points as cheaply as possi- A growing number of credit card ing; knowing how much a personrecommended particular category of American Express customer gets tar- ble, so marketing that encourages a companies are using artificial intelli- typically spends a month on partic- credit card reward- travel, merchan- geted for a particular offer depends customer to use their points in a par- gence software to convince custom- ular categories and what merchants dise, gift cards or cash back - while on their spending behavior, a compa- ticular way could be beneficial to the ers to use their credit card points in they shop at, and in some very lim- the rest received standard marketing ny spokeswoman said. company as well. a certain way, be it redeeming their ited cases, information on what ex- emails. Roughly 70 percent of the Customers can use this to their ad- Right now companies are only points for travel, dining, shopping or actly they purchased, such as a hotel targeted customers who ended up re- vantage as well. The more money able to adjust and market opportu- gift cards, with the goal of keeping room or airline tickets, deeming their points chose the rec- you spent in a particular category nities for customers to redeem their those customers spending more and "It used to be 'We saw you shop at ommendation generated by the com- of merchant, the more offers you're points in broad categories. Wolfers- 'loyal to their cards. Apple, so we are going to send you puter, Wolfersberger said. likely to get. (In the case of this dog- berger expects credit card compa- Companies have used your past ads for Apple.' Now, you may not "What we see is when people are owning reporter, he gets Amex Of- nies, using AI, will be able to mar- ' purchases to market you items for have spent a dollar at Apple previ- more engaged with a rewards pro- fers for pet supplies on a near con- ket specific gift cards to customers or years. If you buy a tennis racket ously, but because you spend at other gram they tend to spend more," said stant basis, whereas a fashion-mind- even specific products. It also could from Amazon, soon you'll get ads retailers or fit the profile of an Apple Marcos Meneguzzi of HSBC. ed friend gets offers for Italian label be possible for credit card compa- , from Amazon trying to sell you ten- customer we can target you," said Jes- Other credit card companies have Bottega Veneta.) nies to tweak their entire reward pro- nis balls, se Wolfersberger, senior director of been using big data, or artificial in- By creating programs that get cus- grams based on changes in spending What credit card companies are decision sciences at Maritz Motiva- telligence to predict where a custom- tomers to spend money on the card, behavior as well. REACH OUT TODAY TO TAKE CARE OF With AMERICAN NATIONAL Life Insurance, you'll get coverage that helps protect against life's uncertainties with a wide array of options that can be tailored to individual or group needs, including Whole Life, Term Life, and Universal Life insurance. The Bennett Agency (304) 725-6090 118 N. 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